Search Engine Optimization Brampton

8 essential WordPress plugins for SEO

SEO work is much more than what meets the eye. It's a team effort of content writers and SEO team that work together to create SEO optimized content. But how do you know how well it’s doing on search engines? What makes you so sure that your SEO strategies are working as expected? Certainly, there are ways to know that. If you are working with WordPress, which is a pretty good choice BTW, you can use the following plugins to analyze your SEO strategies while cutting down on the frills.

·         Yoast SEO

The most popular plug in among WordPress users, Yoast allows you to add SEO title, meta-description and meta keywords to each web page and post of your website. It is a comprehensive SEO tool that focuses on different methods of building online presence like adding Open Graph meta data, Twitter Cards, Sitemaps etc.

·         Google Keyword Planner

When enquiring about the relevant keywords, who better than Google to answer our queries? With over a billion of searches every day, Google is an apt advisor of bankable keywords. It is offered for free to Google's advertisers and tells them the keywords they can use in their ad campaigns. A blogger can utilize the info like search volume, number of results, and difficulty level to find the right keywords having high search volume and adviser interest.

·         SEMrush

When you enter a field, it's important to take a look at your competitors. You can do this easily in the case of implementing your SEO strategies through SEMrush. It allows for gathering analytics and important insights from competitor's websites such as organic keywords, backlink sources etc. You can design your SEO strategy accordingly. It is available on subscription.   

·         KeywordTool.io

It is the best free keyword search tool presently available. It generates keyword ideas when you type in a keyword. Those keyword ideas are gathered from Google's auto suggest feature that means they are backed by analysis of an extensive pool of data comprising search history and frequently searched keywords.

·         LinkPatrol

Link building is an important SEO strategy and this WordPress plugin lets you manage your links pretty effectively. You can monitor your outbound links, clear spam links and filter out anchor text. It's quick and easy with a user-friendly interface.   

·         Open Site Explorer

It is a free SEO tool that lets you check data for the domain name you enter. It shows all the links to that domain name plus the anchor text used by them. You can see your top pages, linking domains etc. It's search extent is limited per user so you have to upgrade to Moz Pro Subscription to unleash it's full capacity.   

·         Broken Link Checker

It's a free WordPress plugin that finds broken links and fixes them while leaving your blog post unedited. It has its downsides though. Being resource intensive, it can slow down your server and thus, web page opens slowly.

·         SEOquake

SEOquake is a powerful SEO tool which is available as a browser addon for Mozilla Firefox, Google Chrome and Safari web browsers. It gives SEO related info for the domain name entered in the search bar such as page rank, when it was created and when it was last updated, alexa rank, etc.

If you are not well versed with how it all works, it's better to consult SEO professionals like Usoftware, Brampton for implementing effective SEO techniques to up your online presence.

  

custom website development mississauga

Whether or not you should go for a Custom Web Design?

When it comes to owning a website, one comes across many available options. Here, the question arises, whether or not to go for a custom web design. The answer is a thousand times yes. A custom web design done professionally plays a great role in user engagement and increasing visitor traffic. However, if you still want to go for free template design and bask in the glory of your DIY moment, let's consider a few things that are not offered by a free template design:

·         A free template design will lack in exclusivity and uniqueness. The same template is used simultaneously by million others so you must be skilled enough to customize them. If not, it's all a waste of time.

·         In order to customize a free template, you need to have basic knowledge of mark-up and style languages in the absence of which, your website will lack majorly.

·         Free templates are not SEO friendly. Don't expect to draw crowd just through images and flash animation. A lot goes into improving the ranking of a website and it requires professional help.

These are just a handful of drawbacks. So, if you're just content with being online, go for it. Contentment is a good thing. But if you want to succeed, you'll need to consult the experts.

Now the question arises, what sort of professional help to seek. You'll find a lot of freelance web designers who charge per assignment as opposed to charging per hour as in most web designing and web development firms. At first you might think that consulting a freelancer is better and cost effective. It might be, depending on the person you chose for the job and also if you've figured out other elements of a website development and online promotion. But a freelance service has its own drawbacks such as:

·         Time consuming due to lack of a dedicated team.

·         It may seem like a cost effective way to hire a freelancer who charges a certain sum and delivers your website in a week. But it might have cost you half the amount given a professional studio gets the work done a lot faster and so, per hour charges may add up to be way less.

·         Little or no tech support after the job is done.

Therefore, consulting a professional web designing and web development studio, such as Usoftware based in Brampton, is always a better idea. Plus points of hiring a web designing firm can be summed up as:

·         Optimal use of markup and style languages to bring out unique and interesting layouts to ensure better user engagement. Responsive and retina ready websites are favored by the target audience.

·         Web Development & designing studios have an access to more resources than a freelancer can ever have. You can rely upon a web designing company for offering effective cloud solutions.

·         An in-house team of content writers make sure the website content is engaging and optimized.

·         Web page optimization and image optimization requires to be done on a regular basis to improve website ranking on Google's first page search results.

·         More cost effective than you can think while offering lucrative solutions for long run.

Now that you know how to get your website designed, there should be no stopping you from entering the arena with confidence.

custom website development brampton

                                                  Custom website development

Custom web development is shifting paradigms much faster and newer ways of better connectivity are emerging which makes one question itself whether one is keeping up with the pace or lagging behind. Some of these newer trends we shall discuss in this blog which ultimately corresponds to how to reach consumers in a better way.

Custom Web Development Solutions Most of the business owners are now seeking for custom web development service to get a personalized feel and give users an engaging experience without spending much.The demand for custom  web development solutions is growing at high speed. The main reasons aresupposed to be its free open source coding facility and flexible features that help business owners tocreate a web application according to their individual needs. Custom website development service is acknowledged to have a key benefit where business houses are not charged a license fee for opensource coding but are able to meet their development needs in a personalized and cost-effective manner.Small to medium scale business houses are now seeking for professional software development firms tocater to their challenging industry needs through custom website development service. Before you make a final choice of your software development firm

The custom  web development company make sure to have new updates on cutting edge technology to deliver you innovative, scalable and functional website applications. They not just help spread your business activity but also give the best returns on your investment in web development.

Custom website development features include:

SEO friendly architecture of each custom website development solutions.

CMS system that can be updated from anywhere at anytime Web development solution that is capable of sending news.

Digital marketing moves at a frightening speed

Web traffic building features.

All web development, custom website development and blog website development comes with Google          analytics.

Open source is good for your business for a lot of reasons.Stability is an essential component for a successful business. 

Usoftware, a leading web development firm in Brampton, brings to you the latest and the most astonishing innovations in web development that keeps you updated on what to ask for when you make up your mind to own a custom website.

website design and development Brampton

5 Best ecommerce Themes for ecommerce Website Development

Online carts are clearly taking the whole retail business by storm. For instance, if I need to buy a pair of jeans, I'll definitely look up online for styles and prices of different brands. In such a scenario, it is important that an ecommerce website is top notch when it comes to user experience, integration of secure payment gateways and greater functionality. Also, it should be in touch with latest user trends and should always have a room for improvement.

At present, numerous ecommerce platforms offer multiple templates according to various businesses and you can choose your pick. Again, a word of caution. Don't fall into the trap of free templates as many are using them. They are boring and inefficient.

We have shortlisted our pick of 5 ecommerce themes that are impressive without being too heavy on pocket.

Magetique – A Magento 2 Template

Magetique is a unique comprehensive ecommerce theme that runs on Magento 2 with a much more advanced design and functionality. It doesn't correspond to a specific business need so you can adapt this theme accordingly. It has 5 layouts and around 20 extensions to boost up your business and result in creation of a dynamic and impressive online cart. Features such as a powerful mega menu, parallax scrolling and video integration vouch for a cutting edge ecommerce website with a heightened user experience.  

Hair Crown- A Magento Theme for Hair Care/Cosmetic Products

It is visually appealing theme apt for a hair care products or cosmetics store. It's bright, full width slider, impressive fonts and stylish ghost button add to the charm and makes it an appropriate theme for the job. Its responsive theme design enables you to rope in more visitors from smartphone and tablet usage. Again mega menu allows you to create amazing customized menus. Product Carousel allows for smart organization of products in a compact manner.

Spiceli – Magento Template to create a Spices Store

Spiceli, which runs on Magento 2, is a power packed theme with Magento extensions such as Ajax Search, Ajax Compare, Ajax Wishlist, Ajax Catalog and more to enhance user experience. Also, mega menu allows for ease in navigation. It supports and multiple languages and multiple currency conversions which enables you to expand your business globally. You can also share YouTube videos related to your products on your website which allow for a more versatile online marketing approach.

Fleek – WooCommerce Theme for Online Fashion Store

It is a versatile and fully adaptable theme that is great for beginners. With GPL 3.0 licensing, you can edit its code and adapt this theme for a number of products. With Fleek, you get a responsive and retina ready ecommerce website that looks equally good on all screens. Easy navigation features such as stick-to-top menus, back-to-top button etc enhance user experience. It is a great theme that offers a complete package regarding what an ecommerce website should look and feel like.

SportLabs – A WooCommerce Theme

SportLabs is ideal for websites that are related to health and fitness industry. It has a dark undertone and is designed in black and red. Creating new web pages and updating existing ones is easier with its Drag-and-Drop Page Builder. It offers multiple layout options to choose from and content management is also easy in this theme. You can organize the events using its Timetable plugin.

Usoftware, the leading website designing and development studio in Brampton, is a pioneer in development of optimal ecommerce websites with enhanced UI and greater functionality.

  

Website Development Brampton

4 Essential CMS Website Development Platforms you should know about.

Every business needs a website today. Even though there is a plethora of available options as to how one should get a website developed, CMS website development remains a personal favourite of many. Reasons being CMS websites are quick and easy to develop with complete content management control lying with the owner. There are many CMS website development platforms so it's important to choose the right one according to your business requirements. Four CMS development platforms are the most essential we'll have a look at them right away.

WordPress

A PHP based open source CMS, WordPress is apt for blogging and Web content management systems. WordPress version 4.5 has many useful features such as ease of internal linking of Web pages, image optimization, custom logo addition and updates of JavaScript library.

Magento

It is an open source ecommerce platform that allows development of of a flexible online shipping cart. Packed with features like easy catalog management, SEO tools, secure payment gateways integration and ease in management of Web pages, Magento is a complete ecommerce platform.

Drupal

Drupal is a relatively advanced CMS written in PHP. It is considered best for custom CMS website development. It allows easy content management and you can keep a track of changes. It very well supports podcasts, newsletters, image gallery, peer to peer networking and many more such advanced CMS features. Along with that, it offers great tech support which makes it a preferred CMS website development platform.

Joomla!

Joomla offers a single click install which is a very rare feature in a Web hosting service. Joomla allows for easy image optimization, fast development of custom CMS website and an easily comprehensible admin panel leads to hassle free content management.

For efficient CMS solutions for your business, opt for Usoftware in Mississauga that offers comprehensive custom CMS development utilising above mentioned Web development tools.