Monday 8 May 2017

Search Engine Optimization Brampton

Usoftware is an agency that runs remarkably successful SEO campaigns in the most competitive sectors, using a unique blend of technical and creative expertise.




Mobile SEO
With over half of searches on Google now made on mobile devices, any SEO strategy should include mobile at the heart of it.We ensure that your website performs for relevant search queries across mobile devices so your business is found whenever and wherever your potential customers are searching.

Local SEO
Good SEO starts at home. Making sure that your website appears for local based searches is key to attracting visitors that have the best chance of converting into customers. We build your local campaign around a strong regional presence and optimised Google My Business profile for maximum visibility and impact

Content SEO
For search engines, content is King. We make content a cornerstone of our SEO campaigns whether that is on your website pages and blog, share-worthy infographics  or other relevant bloggers writing about your business. Unique, engaging content is great for your users and great for the search engines which is why we always include as part of our clients strategies
Social SEO

Search engines use social media signals to rank websites higher more now than ever before. As part of your strategy we identify how to ensure your social media profiles are highly ranked in the search engines and are integrated with your website for maximum visibility. We will also use our extensive relationships to get bloggers talking about your website which search engines love!

Thursday 4 May 2017

Website Development Brampton

3 Ongoing Trends and Future outlook of Mobile App Market


Mobile development  is marked as one of the Cutting edge  and actively thriving  sector. The industry is giant and expanding daily and there is no end in field of vision. Expectedly, the mobile developer population has grown and the number of mobile apps in the market has knocked  new heights. The revenue generated by the global mobile app industry has escalated.


Wearable Gadgets
Smart wearables alike  in the manner of  the Apple Watch shows forthcoming transformation  in computing and the transition from primitive to smart wearables. This opens up new opportunities for vendors, app developers, and accessory makers.
 M-Commerce
Rising vogue of Apple Pay and Google Wallet will facilitate purchases using the mobile phones in lieu of debit or credit cards. This will require developers to build a mobile application that can process transactions without the need of physical debit/credit cards or cash. Hooked up with wearables  that can process payments m-commerce will take a distinctive outline. Beyond data collection and predictive analytics, wearables  will also play a key role in the just around the corner of mobile payments and customer loyalty.
 Motion Tracking and Location Sensing

Ultimate  mobile phones have location sensor potentiality which use heterogeneous positioning methods to provide different granularities of location data.Motion sensing apps are used in security, anti-theft, power-saving and games. Location sensing is effective in Geo tagging, Games, Vehicle navigation, and fitness apps. Apps make use of  precise indoor location forthwith use technologies such as Wi-Fi, imaging, ultrasonic beacons, and geomagnetic.

Wednesday 26 April 2017

Website Development | Search Engine Optimization Brampton

Best security and SEO plugin for wordpress.
Yoast SEO Plugin  : The Yoast SEO plugins Page Analysis functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that  meta description contains your focus keyword, if you have used any subheadings within your post etc.
 Here is a quick overview of some of those features.
§  Change post’s SEO title and meta description on a per post basis.
§  Title and meta description support for taxonomies
§  Google search result snippet previews.
§  Focus keyword testing.
§  Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page.
§  RSS footer / header configuration.
§  Permalink clean ups, while still allowing for Google Custom Search.
§  Breadcrumbs support, with configurable breadcrumbs titles.
§  .htaccess and robots.txt editor.
§  Ability to verify Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools

Webtexttool
Webtexttool is the easiest way to make your website content SEO proof, resulting in higher search engine rankings and more traffic to your website. With webtexttool everyone can create great content.The webtexttool plugin integrates with the Craft CMS editor. While writing your content, you will see realtime suggestions on how to improve your content. The suggestions will show directly alongside the editor, so they are clearly visible and easy to follow.
Page Builder
Page Builder by Site Origin is the most popular page creation plugin for WordPress. It makes it easy to create responsive column based content, using the widgets you know and love. Your content will accurately adapt to all mobile devices, ensuring your site is mobile-ready. We have created an intuitive interface that looks just like WordPress itself. It’s easy to learn, so you’ll be building beautiful, responsive content in no time. Page Builder works with standard WordPress widgets, so you’ll always find the widget you need. We have created the Site Origin Widgets Bundle to give you all the most common widgets, and with a world of plugins out there, you will always find the widget you need.




Monday 10 April 2017

Website Development Brampton

Starting a new Business? Keep these SEO tips on post-its
This is the age of startups. But with every new business, comes responsibility. It’s the business owner’s responsibility to adopt viable marketing practices to keep the business going seamlessly. If it’s important for an enterprise to own a business website, it’s equally important to make sure that it performs well. That’s where SEO comes into play. Effective SEO-centric digital marketing strategies are vital to keep your business visible in top SERPs. A few SEO tips have to be kept in mind before you start working on your website.   
Have a flawless foundation
There are many ways to get a website made but there’s only one correct way. Get it custom made. When you get your website developed from scratch, there are minimal chances of a loophole. You can take the help of technical expertise of Usoftware team for your website development. A performance-oriented website can seldom go wrong. Moreover, custom website developers will incorporate ideal plugins that aid in Search Engine Optimization. You think you can do that yourself with a free template design? Fair enough. Good luck finding your website in first page search results.
Get to know SEO better
Before you get started, know about SEO. There are many SEO techniques that are used to improve a website ranking. URL submission, business submission in Google Local Business Listing, SMM & SMO and many more strategies fall in this list. Having knowledge about the techniques that’ll work best for your business can make you more comfortable with the way things work. That way, you’ll be in a position to point out where your team might be waddling and focus on the core areas.
Beware of black hat SEO strategies
Where there is good, it finds its contrast. There are white hat SEO strategies and black hat SEO strategies. You need to steer clear of the latter. For this too you need to have a thorough knowledge of how SEO works. That’ll help you in choosing the right ways to improve website ranking and be more visible to consumers.
Seek professional help
If you are doubtful, consult a firm with a good rapport like Usoftware in Brampton. The thing about seeking professional help is that a professional and expert team will know the right strategies to boost your online presence. They’ll know the authentic sources for linking which is an important aspect of SEO. Also, with a dedicated team taking care of your digital marketing, you can focus on services and products in a better way.
Keep an eye on changing trends
It’s a well known fact that Google changes its algorithms every now and then. That means you need to keep an eye on changing trends and design an SEO strategy accordingly.
That’s also where a dedicated professional team plays a crucial part. Knowing about how Google is carrying out the searches play an important role. Also, voice search shouldn’t be ignored as it relates more to local businesses and is emerging as a popular trend.

There are many more things to consider like searching the right keywords, and emphasizing on engaging content. All these factors play an important part as Google is keen on searching smartly instead of blindly picking out the selected keywords. No doubt keywords are important but more important is to ensure a great user experience and give visitors a reason to visit again.     

Friday 24 March 2017

website development brampton | Search Engine Optimization brampton

Top video WordPress themes for Web development in 2017

It was rightly predicted that videos will be the future of Web design. Just imagine, a live streaming video giving all important info about your services and products in and visually alluring manner. Some viewers find videos to be more engaging than sliders. What's better is a responsive video theme that allows for altering video resolution as per the device. If you've worked with Usoftware in Brampton, you'll know that they're extensively utilising this trend in Website development. Here are some awesome video WordPress templates that work best in this scenario.

VideoBox
An incredible theme for WordPress, it's a response video theme with a sophisticated user interface. It has many customization options and supports video embeds from all major video sharing sites. Woocommerce support, automatic video thumbnail, multiple header options, carousel widget and a customizable home page are it's noted features.
Vidiho
Great for video logs or vlogs. It's a WordPress theme by cssigniter, designed for video blogs. Video slider displays your cutting edge HD videos and a blog magazine styled design to cleanly organize your video blogs. It lets you preview a video, embed videos from video sharing sites and easily customize menus. It's a responsive, retina ready Web template and makes for developing an impressive video blogging website.
The Motion
Great for video tutorials and video blogs. It supports a wide range of multimedia formats and has a sleek user interface. Comes with Woocommerce support, is responsive and easily customizable.

Video Zoom
It's another WordPress theme for multimedia websites. Developed by WPZOOM, it's compatible with JW player as well as has WordPress native video support so you can upload a video or embed from a third party source. Social profile widget in header is a wonderful addition. So is the responsive navigation feature which makes this version a cut above its previous version. The new 4.0 version has effective menu management, customizable layouts, options for customizing user interface and many more such features.

On Demand
This WordPress video theme by Press 75 is ideal for video blogging websites or video magazines. It lets you easily embed videos from third party video sharing websites. Its numerous features including responsive design, wide customization options through WordPress Customizer support, custom widgets, retina ready design, ad spaces etc, make it a fantastic video WordPress template.

Reel Story
It's a video portfolio theme that allows for stylish presentation of your videos. It's a powerful theme by ThemeFuse that let's you showcase your best work in HD. It focuses on finesse of presentation and that makes it ideal for video bloggers, professional videographers and film makers. It's main features include a responsive &retina ready design, customizable home page, video header, multiple layout options, drag and drop page builder, color picker, Google font integration, and many more.


Other noteworthy themes include Vivo Video by Templatic, Hollywood by RichWP, Video Series by Press 75, Clear & Clean Video by Rich WP and VideoNow by Happy Themes. All these video themes aim at making a Web design fully engrossing and fun to work with and look at.

Friday 17 March 2017

website development brampton | Search Engine Optimization Brampton


What is the best use of landing pages for a business?

Landing pages are the be all and end all of new visitor acquisition. Landing pages can be lead generation or click through, depending upon the desired end result. Click through pages are being preferred over inbound ad link due to high conversion rates. Similarly, lead generation pages are too a common sighting. Their sole purpose is to collect visitor information to facilitate future interaction and online marketing.
Why Landing Pages are important?
Landing pages serve different purpose for different businesses. For a shopping cart, a click through page gives out info regarding a product and leads you to website home page or registration page. They become a good way of telling visitors about the latest addition in product line and any discount being offered. To really give your launch a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.
Benefits of Landing Page
Landing Pages Directly Support Your Business Goals
One of the many advantages of landing pages is that it directly supports your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales and allow you to measure success with relation to that goal. They become tools for direct B2C interaction.
High Conversion rates
Click through landing pages have higher conversion rates as compared to inbound ad links. Reason being they give out more information regarding a product whereas an ad has a limited scope regarding how much it tells. Visitors get to know just what they need to know in order to direct them to a product. This is known as your call to action.
Instant Credibility
Your landing page gives you credibility in the eyes of your visitors. This is because when you develop a landing page for your visitor, you tend to solve a problem for them (one specific niche). Hence, visitors of your website will consider this and put their faith in your website. This gives your business credibility and starts a new relationship based on thought leadership and trust.
4) Landing Pages Generate Data and Insights
When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are performing better than the rest.
5)Landing Pages Improve Brand Awareness
When designing a landing page, it is important that the landing page style, look, and feel is consistent with the content that links to it. A landing page with consistent branding is an extra way to improve brand awareness in marketing. This will benefit your business by enhancing the consistency of your branding across multiple forms of media, and giving users more opportunities to recognize and engage with your brand. 
Even though there are various strategies for improving website's SERP ranking, landing pages are emerging as consistent players when it comes to better user interaction. That's what makes them a permanent entry in the list of effective SEO techniques.  





Friday 10 March 2017

website development brampton | Search Engine Optimization

SEO Vital Trends and Predictions  for better rankings in 2017
Search engine optimization is the art of designing, developing, modifying and coding Web pages so that they can achieve high rankings in the search results and converting high user traffic. Search engines rapidly change their ranking algorithms with the passage of time but SEO basics remain same throughout.
SEO Strategy
It is better to make a brief SEO strategy, work accordingly and in sequence, timely and goal driven. It is also important to keep update yourself about the latest ranking strategy and updates of search engines.
Keep an eye for a logical site structure 
 The important pages are reachable from the homepage and site pages are arranged in a logical tree-like structure. The names of your URLs reflect your site's structure as well as Internal links point to relevant pages and you should use breadcrumbs to facilitate navigations
Make Strides on content quality 
You need to create really useful, expert-level content and present it in the most engaging form possible. There is no recommended text content length. A page should include as many words as It is necessary to cover the topic or answer the question of a user.
Upgrade site speed
There are quite a few factors that can affect page loading speed. Statistically, the biggest mistakes site owners make that increase page load time are: using huge images, using large-volume multimedia or other heavy design elements that make the site as slow as a snail.
Make Fast buck on social signals      
Search engines favor websites with a strong social presence. Your Google+ posts or Tweets can make it to Google organic search results, which is a great opportunity to drive extra traffic. You attract social links and shares with viral content. You make it easy to share your content: make sure your pages have social buttons.
Review your SEO plan
Make sure your website mentions your business name, address, phone and that this information is consistent across all the listings.Optimize your Google My Business listing: correct category, photos, reviews are the priorities and also create incentives to get more affirmative reviews and citations across the web.








Tuesday 28 February 2017

Search Engine Optimization Brampton

8 essential WordPress plugins for SEO
SEO work is much more than what meets the eye. It's a team effort of content writers and SEO team that work together to create SEO optimized content. But how do you know how well it’s doing on search engines? What makes you so sure that your SEO strategies are working as expected? Certainly, there are ways to know that. If you are working with WordPress, which is a pretty good choice BTW, you can use the following plugins to analyze your SEO strategies while cutting down on the frills.
·         Yoast SEO
The most popular plug in among WordPress users, Yoast allows you to add SEO title, meta-description and meta keywords to each web page and post of your website. It is a comprehensive SEO tool that focuses on different methods of building online presence like adding Open Graph meta data, Twitter Cards, Sitemaps etc.
·         Google Keyword Planner
When enquiring about the relevant keywords, who better than Google to answer our queries? With over a billion of searches every day, Google is an apt advisor of bankable keywords. It is offered for free to Google's advertisers and tells them the keywords they can use in their ad campaigns. A blogger can utilize the info like search volume, number of results, and difficulty level to find the right keywords having high search volume and adviser interest.
·         SEMrush
When you enter a field, it's important to take a look at your competitors. You can do this easily in the case of implementing your SEO strategies through SEMrush. It allows for gathering analytics and important insights from competitor's websites such as organic keywords, backlink sources etc. You can design your SEO strategy accordingly. It is available on subscription.   
·         KeywordTool.io
It is the best free keyword search tool presently available. It generates keyword ideas when you type in a keyword. Those keyword ideas are gathered from Google's auto suggest feature that means they are backed by analysis of an extensive pool of data comprising search history and frequently searched keywords.
·         LinkPatrol
Link building is an important SEO strategy and this WordPress plugin lets you manage your links pretty effectively. You can monitor your outbound links, clear spam links and filter out anchor text. It's quick and easy with a user-friendly interface.   
·         Open Site Explorer
It is a free SEO tool that lets you check data for the domain name you enter. It shows all the links to that domain name plus the anchor text used by them. You can see your top pages, linking domains etc. It's search extent is limited per user so you have to upgrade to Moz Pro Subscription to unleash it's full capacity.   
·         Broken Link Checker
It's a free WordPress plugin that finds broken links and fixes them while leaving your blog post unedited. It has its downsides though. Being resource intensive, it can slow down your server and thus, web page opens slowly.
·         SEOquake
SEOquake is a powerful SEO tool which is available as a browser addon for Mozilla Firefox, Google Chrome and Safari web browsers. It gives SEO related info for the domain name entered in the search bar such as page rank, when it was created and when it was last updated, alexa rank, etc.
If you are not well versed with how it all works, it's better to consult SEO professionals like Usoftware, Brampton for implementing effective SEO techniques to up your online presence.

  

Thursday 23 February 2017

custom website development mississauga



Whether or not you should go for a Custom Web Design?
When it comes to owning a website, one comes across many available options. Here, the question arises, whether or not to go for a custom web design. The answer is a thousand times yes. A custom web design done professionally plays a great role in user engagement and increasing visitor traffic. However, if you still want to go for free template design and bask in the glory of your DIY moment, let's consider a few things that are not offered by a free template design:
·         A free template design will lack in exclusivity and uniqueness. The same template is used simultaneously by million others so you must be skilled enough to customize them. If not, it's all a waste of time.
·         In order to customize a free template, you need to have basic knowledge of mark-up and style languages in the absence of which, your website will lack majorly.
·         Free templates are not SEO friendly. Don't expect to draw crowd just through images and flash animation. A lot goes into improving the ranking of a website and it requires professional help.
These are just a handful of drawbacks. So, if you're just content with being online, go for it. Contentment is a good thing. But if you want to succeed, you'll need to consult the experts.
Now the question arises, what sort of professional help to seek. You'll find a lot of freelance web designers who charge per assignment as opposed to charging per hour as in most web designing and web development firms. At first you might think that consulting a freelancer is better and cost effective. It might be, depending on the person you chose for the job and also if you've figured out other elements of a website development and online promotion. But a freelance service has its own drawbacks such as:
·         Time consuming due to lack of a dedicated team.
·         It may seem like a cost effective way to hire a freelancer who charges a certain sum and delivers your website in a week. But it might have cost you half the amount given a professional studio gets the work done a lot faster and so, per hour charges may add up to be way less.
·         Little or no tech support after the job is done.
Therefore, consulting a professional web designing and web development studio, such as Usoftware based in Brampton, is always a better idea. Plus points of hiring a web designing firm can be summed up as:
·         Optimal use of markup and style languages to bring out unique and interesting layouts to ensure better user engagement. Responsive and retina ready websites are favored by the target audience.
·         Web Development & designing studios have an access to more resources than a freelancer can ever have. You can rely upon a web designing company for offering effective cloud solutions.
·         An in-house team of content writers make sure the website content is engaging and optimized.
·         Web page optimization and image optimization requires to be done on a regular basis to improve website ranking on Google's first page search results.
·         More cost effective than you can think while offering lucrative solutions for long run.
Now that you know how to get your website designed, there should be no stopping you from entering the arena with confidence.




Friday 17 February 2017

custom website development brampton

                                                  Custom website development

Custom web development is shifting paradigms much faster and newer ways of better connectivity are emerging which makes one question itself whether one is keeping up with the pace or lagging behind. Some of these newer trends we shall discuss in this blog which ultimately corresponds to how to reach consumers in a better way.

Custom Web Development Solutions Most of the business owners are now seeking for custom web development service to get a personalized feel and give users an engaging experience without spending much.The demand for custom  web development solutions is growing at high speed. The main reasons aresupposed to be its free open source coding facility and flexible features that help business owners tocreate a web application according to their individual needs. Custom website development service is acknowledged to have a key benefit where business houses are not charged a license fee for opensource coding but are able to meet their development needs in a personalized and cost-effective manner.Small to medium scale business houses are now seeking for professional software development firms tocater to their challenging industry needs through custom website development service. Before you make a final choice of your software development firm
The custom  web development company make sure to have new updates on cutting edge technology to deliver you innovative, scalable and functional website applications. They not just help spread your business activity but also give the best returns on your investment in web development.
Custom website development features include:
SEO friendly architecture of each custom website development solutions.
CMS system that can be updated from anywhere at anytime Web development solution that is capable of sending news.
Digital marketing moves at a frightening speed
Web traffic building features.
All web development, custom website development and blog website development comes with Google          analytics.
Open source is good for your business for a lot of reasons.Stability is an essential component for a successful business. 
Usoftware, a leading web development firm in Brampton, brings to you the latest and the most astonishing innovations in web development that keeps you updated on what to ask for when you make up your mind to own a custom website.



Thursday 16 February 2017

website design and development Brampton

5 Best ecommerce Themes for ecommerce Website Development
Online carts are clearly taking the whole retail business by storm. For instance, if I need to buy a pair of jeans, I'll definitely look up online for styles and prices of different brands. In such a scenario, it is important that an ecommerce website is top notch when it comes to user experience, integration of secure payment gateways and greater functionality. Also, it should be in touch with latest user trends and should always have a room for improvement.
At present, numerous ecommerce platforms offer multiple templates according to various businesses and you can choose your pick. Again, a word of caution. Don't fall into the trap of free templates as many are using them. They are boring and inefficient.
We have shortlisted our pick of 5 ecommerce themes that are impressive without being too heavy on pocket.
Magetique – A Magento 2 Template
Magetique is a unique comprehensive ecommerce theme that runs on Magento 2 with a much more advanced design and functionality. It doesn't correspond to a specific business need so you can adapt this theme accordingly. It has 5 layouts and around 20 extensions to boost up your business and result in creation of a dynamic and impressive online cart. Features such as a powerful mega menu, parallax scrolling and video integration vouch for a cutting edge ecommerce website with a heightened user experience.  
Hair Crown- A Magento Theme for Hair Care/Cosmetic Products
It is visually appealing theme apt for a hair care products or cosmetics store. It's bright, full width slider, impressive fonts and stylish ghost button add to the charm and makes it an appropriate theme for the job. Its responsive theme design enables you to rope in more visitors from smartphone and tablet usage. Again mega menu allows you to create amazing customized menus. Product Carousel allows for smart organization of products in a compact manner.

Spiceli – Magento Template to create a Spices Store

Spiceli, which runs on Magento 2, is a power packed theme with Magento extensions such as Ajax Search, Ajax Compare, Ajax Wishlist, Ajax Catalog and more to enhance user experience. Also, mega menu allows for ease in navigation. It supports and multiple languages and multiple currency conversions which enables you to expand your business globally. You can also share YouTube videos related to your products on your website which allow for a more versatile online marketing approach.

Fleek – WooCommerce Theme for Online Fashion Store

It is a versatile and fully adaptable theme that is great for beginners. With GPL 3.0 licensing, you can edit its code and adapt this theme for a number of products. With Fleek, you get a responsive and retina ready ecommerce website that looks equally good on all screens. Easy navigation features such as stick-to-top menus, back-to-top button etc enhance user experience. It is a great theme that offers a complete package regarding what an ecommerce website should look and feel like.

SportLabs – A WooCommerce Theme

SportLabs is ideal for websites that are related to health and fitness industry. It has a dark undertone and is designed in black and red. Creating new web pages and updating existing ones is easier with its Drag-and-Drop Page Builder. It offers multiple layout options to choose from and content management is also easy in this theme. You can organize the events using its Timetable plugin.
Usoftware, the leading website designing and development studio in Brampton, is a pioneer in development of optimal ecommerce websites with enhanced UI and greater functionality.







  

Tuesday 7 February 2017

Website Development Brampton

4 Essential CMS Website Development Platforms you should know about.
Every business needs a website today. Even though there is a plethora of available options as to how one should get a website developed, CMS website development remains a personal favourite of many. Reasons being CMS websites are quick and easy to develop with complete content management control lying with the owner. There are many CMS website development platforms so it's important to choose the right one according to your business requirements. Four CMS development platforms are the most essential we'll have a look at them right away.
WordPress
A PHP based open source CMS, WordPress is apt for blogging and Web content management systems. WordPress version 4.5 has many useful features such as ease of internal linking of Web pages, image optimization, custom logo addition and updates of JavaScript library.
Magento
It is an open source ecommerce platform that allows development of of a flexible online shipping cart. Packed with features like easy catalog management, SEO tools, secure payment gateways integration and ease in management of Web pages, Magento is a complete ecommerce platform.
Drupal
Drupal is a relatively advanced CMS written in PHP. It is considered best for custom CMS website development. It allows easy content management and you can keep a track of changes. It very well supports podcasts, newsletters, image gallery, peer to peer networking and many more such advanced CMS features. Along with that, it offers great tech support which makes it a preferred CMS website development platform.
Joomla!
Joomla offers a single click install which is a very rare feature in a Web hosting service. Joomla allows for easy image optimization, fast development of custom CMS website and an easily comprehensible admin panel leads to hassle free content management.
For efficient CMS solutions for your business, opt for Usoftware in Mississauga that offers comprehensive custom CMS development utilising above mentioned Web development tools.

Tuesday 24 January 2017

Search Engine Optimization Brampton -Usoftware



 Proven Search Engine Optimization techniques to improve blog post ranking:
You have written numerous blogs but your post ranking hasn't moved up on search results. Then there is a major chance that you are not paying attention to SEO techniques that truly work in your blog’s favour. Admit it. We search for everything on net. And we generally don't go beyond first page results. In that case, a well written article may remain unnoticed if the right SEO techniques are not implemented.
Here we tell you about proven SEO techniques to improve your blog ranking.

Keyword density : Keyword density plays a major role in improved ranking. But mostly people think more keywords means better ranking. That's not the case. In fact,  more keywords is interpreted as an article that lacks in information by crawlers. So they don't pick it at all. It's good to have a keyword density of 1.5%.

Blog Title : Your keyword should be in the title itself. But not more than once. It's better if it's in the beginning of title but if that's not feasible then place it anywhere in the title.

Content : Content should not be neglected while concentrating on keywords.  Content should be informative and engaging. Only then audience will actually read your blog and remain on your page for long.

LSI Keywords : LSI keywords are very important when it comes to improving your blog's ranking. This shows that your blog is actually informative and multifaceted.

Images : Images are important as they act to engage the audience. Images are what complete your article. Use of images definitely helps to improve your blog’s ranking.

Interlinking and external linking of pages. Inserting external credible website links in you blogs will help Google crawlers to locate your article. 
 Also, interlinking various pages of your blogging website helps when you insert inter related blogs in your article from your website itself. 

Stable URL  :A stable URL is better than a dynamic URL for a stable ranking of your article. Also insert your keyword in URL itself.

Usoftware, a Web development and designing studio in Brampton, is a pioneer in SEO techniques.