Search Engine Optimization Brampton

Usoftware is an agency that runs remarkably successful SEO campaigns in the most competitive sectors, using a unique blend of technical and creative expertise.

Mobile SEO

With over half of searches on Google now made on mobile devices, any SEO strategy should include mobile at the heart of it.We ensure that your website performs for relevant search queries across mobile devices so your business is found whenever and wherever your potential customers are searching.

Local SEO

Good SEO starts at home. Making sure that your website appears for local based searches is key to attracting visitors that have the best chance of converting into customers. We build your local campaign around a strong regional presence and optimised Google My Business profile for maximum visibility and impact

Content SEO

For search engines, content is King. We make content a cornerstone of our SEO campaigns whether that is on your website pages and blog, share-worthy infographics  or other relevant bloggers writing about your business. Unique, engaging content is great for your users and great for the search engines which is why we always include as part of our clients strategies

Social SEO

Search engines use social media signals to rank websites higher more now than ever before. As part of your strategy we identify how to ensure your social media profiles are highly ranked in the search engines and are integrated with your website for maximum visibility. We will also use our extensive relationships to get bloggers talking about your website which search engines love!

Website Development Brampton

3 Ongoing Trends and Future outlook of Mobile App Market

Mobile development  is marked as one of the Cutting edge  and actively thriving  sector. The industry is giant and expanding daily and there is no end in field of vision. Expectedly, the mobile developer population has grown and the number of mobile apps in the market has knocked  new heights. The revenue generated by the global mobile app industry has escalated.

Wearable Gadgets

Smart wearables alike  in the manner of  the Apple Watch shows forthcoming transformation  in computing and the transition from primitive to smart wearables. This opens up new opportunities for vendors, app developers, and accessory makers.

 M-Commerce

Rising vogue of Apple Pay and Google Wallet will facilitate purchases using the mobile phones in lieu of debit or credit cards. This will require developers to build a mobile application that can process transactions without the need of physical debit/credit cards or cash. Hooked up with wearables  that can process payments m-commerce will take a distinctive outline. Beyond data collection and predictive analytics, wearables  will also play a key role in the just around the corner of mobile payments and customer loyalty.

 Motion Tracking and Location Sensing

Ultimate  mobile phones have location sensor potentiality which use heterogeneous positioning methods to provide different granularities of location data.Motion sensing apps are used in security, anti-theft, power-saving and games. Location sensing is effective in Geo tagging, Games, Vehicle navigation, and fitness apps. Apps make use of  precise indoor location forthwith use technologies such as Wi-Fi, imaging, ultrasonic beacons, and geomagnetic.

Website Development | Search Engine Optimization Brampton

Best security and SEO plugin for wordpress.

Yoast SEO Plugin  : The Yoast SEO plugins Page Analysis functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that  meta description contains your focus keyword, if you have used any subheadings within your post etc.

 Here is a quick overview of some of those features.

§  Change post’s SEO title and meta description on a per post basis.

§  Title and meta description support for taxonomies

§  Google search result snippet previews.

§  Focus keyword testing.

§  Improved canonical support, adding canonical to taxonomy archives, single posts and pages and the front page.

§  RSS footer / header configuration.

§  Permalink clean ups, while still allowing for Google Custom Search.

§  Breadcrumbs support, with configurable breadcrumbs titles.

§  .htaccess and robots.txt editor.

§  Ability to verify Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools

Webtexttool

Webtexttool is the easiest way to make your website content SEO proof, resulting in higher search engine rankings and more traffic to your website. With webtexttool everyone can create great content.The webtexttool plugin integrates with the Craft CMS editor. While writing your content, you will see realtime suggestions on how to improve your content. The suggestions will show directly alongside the editor, so they are clearly visible and easy to follow.

Page Builder

Page Builder by Site Origin is the most popular page creation plugin for WordPress. It makes it easy to create responsive column based content, using the widgets you know and love. Your content will accurately adapt to all mobile devices, ensuring your site is mobile-ready. We have created an intuitive interface that looks just like WordPress itself. It’s easy to learn, so you’ll be building beautiful, responsive content in no time. Page Builder works with standard WordPress widgets, so you’ll always find the widget you need. We have created the Site Origin Widgets Bundle to give you all the most common widgets, and with a world of plugins out there, you will always find the widget you need.

Website Development Brampton

Starting a new Business? Keep these SEO tips on post-its

This is the age of startups. But with every new business, comes responsibility. It’s the business owner’s responsibility to adopt viable marketing practices to keep the business going seamlessly. If it’s important for an enterprise to own a business website, it’s equally important to make sure that it performs well. That’s where SEO comes into play. Effective SEO-centric digital marketing strategies are vital to keep your business visible in top SERPs. A few SEO tips have to be kept in mind before you start working on your website.   

Have a flawless foundation

There are many ways to get a website made but there’s only one correct way. Get it custom made. When you get your website developed from scratch, there are minimal chances of a loophole. You can take the help of technical expertise of Usoftware team for your website development. A performance-oriented website can seldom go wrong. Moreover, custom website developers will incorporate ideal plugins that aid in Search Engine Optimization. You think you can do that yourself with a free template design? Fair enough. Good luck finding your website in first page search results.

Get to know SEO better

Before you get started, know about SEO. There are many SEO techniques that are used to improve a website ranking. URL submission, business submission in Google Local Business Listing, SMM & SMO and many more strategies fall in this list. Having knowledge about the techniques that’ll work best for your business can make you more comfortable with the way things work. That way, you’ll be in a position to point out where your team might be waddling and focus on the core areas.

Beware of black hat SEO strategies

Where there is good, it finds its contrast. There are white hat SEO strategies and black hat SEO strategies. You need to steer clear of the latter. For this too you need to have a thorough knowledge of how SEO works. That’ll help you in choosing the right ways to improve website ranking and be more visible to consumers.

Seek professional help

If you are doubtful, consult a firm with a good rapport like Usoftware in Brampton. The thing about seeking professional help is that a professional and expert team will know the right strategies to boost your online presence. They’ll know the authentic sources for linking which is an important aspect of SEO. Also, with a dedicated team taking care of your digital marketing, you can focus on services and products in a better way.

Keep an eye on changing trends

It’s a well known fact that Google changes its algorithms every now and then. That means you need to keep an eye on changing trends and design an SEO strategy accordingly.

That’s also where a dedicated professional team plays a crucial part. Knowing about how Google is carrying out the searches play an important role. Also, voice search shouldn’t be ignored as it relates more to local businesses and is emerging as a popular trend.

There are many more things to consider like searching the right keywords, and emphasizing on engaging content. All these factors play an important part as Google is keen on searching smartly instead of blindly picking out the selected keywords. No doubt keywords are important but more important is to ensure a great user experience and give visitors a reason to visit again.     

website development brampton | Search Engine Optimization brampton

Top video WordPress themes for Web development in 2017

It was rightly predicted that videos will be the future of Web design. Just imagine, a live streaming video giving all important info about your services and products in and visually alluring manner. Some viewers find videos to be more engaging than sliders. What's better is a responsive video theme that allows for altering video resolution as per the device. If you've worked with Usoftware in Brampton, you'll know that they're extensively utilising this trend in Website development. Here are some awesome video WordPress templates that work best in this scenario.

VideoBox

An incredible theme for WordPress, it's a response video theme with a sophisticated user interface. It has many customization options and supports video embeds from all major video sharing sites. Woocommerce support, automatic video thumbnail, multiple header options, carousel widget and a customizable home page are it's noted features.

Vidiho

Great for video logs or vlogs. It's a WordPress theme by cssigniter, designed for video blogs. Video slider displays your cutting edge HD videos and a blog magazine styled design to cleanly organize your video blogs. It lets you preview a video, embed videos from video sharing sites and easily customize menus. It's a responsive, retina ready Web template and makes for developing an impressive video blogging website.

The Motion

Great for video tutorials and video blogs. It supports a wide range of multimedia formats and has a sleek user interface. Comes with Woocommerce support, is responsive and easily customizable.

Video Zoom

It's another WordPress theme for multimedia websites. Developed by WPZOOM, it's compatible with JW player as well as has WordPress native video support so you can upload a video or embed from a third party source. Social profile widget in header is a wonderful addition. So is the responsive navigation feature which makes this version a cut above its previous version. The new 4.0 version has effective menu management, customizable layouts, options for customizing user interface and many more such features.

On Demand

This WordPress video theme by Press 75 is ideal for video blogging websites or video magazines. It lets you easily embed videos from third party video sharing websites. Its numerous features including responsive design, wide customization options through WordPress Customizer support, custom widgets, retina ready design, ad spaces etc, make it a fantastic video WordPress template.

Reel Story

It's a video portfolio theme that allows for stylish presentation of your videos. It's a powerful theme by ThemeFuse that let's you showcase your best work in HD. It focuses on finesse of presentation and that makes it ideal for video bloggers, professional videographers and film makers. It's main features include a responsive &retina ready design, customizable home page, video header, multiple layout options, drag and drop page builder, color picker, Google font integration, and many more.

Other noteworthy themes include Vivo Video by Templatic, Hollywood by RichWP, Video Series by Press 75, Clear & Clean Video by Rich WP and VideoNow by Happy Themes. All these video themes aim at making a Web design fully engrossing and fun to work with and look at.

website development brampton | Search Engine Optimization Brampton

What is the best use of landing pages for a business?

Landing pages are the be all and end all of new visitor acquisition. Landing pages can be lead generation or click through, depending upon the desired end result. Click through pages are being preferred over inbound ad link due to high conversion rates. Similarly, lead generation pages are too a common sighting. Their sole purpose is to collect visitor information to facilitate future interaction and online marketing.

Why Landing Pages are important?

Landing pages serve different purpose for different businesses. For a shopping cart, a click through page gives out info regarding a product and leads you to website home page or registration page. They become a good way of telling visitors about the latest addition in product line and any discount being offered. To really give your launch a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

Benefits of Landing Page

Landing Pages Directly Support Your Business Goals

One of the many advantages of landing pages is that it directly supports your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales and allow you to measure success with relation to that goal. They become tools for direct B2C interaction.

High Conversion rates

Click through landing pages have higher conversion rates as compared to inbound ad links. Reason being they give out more information regarding a product whereas an ad has a limited scope regarding how much it tells. Visitors get to know just what they need to know in order to direct them to a product. This is known as your call to action.

Instant Credibility

Your landing page gives you credibility in the eyes of your visitors. This is because when you develop a landing page for your visitor, you tend to solve a problem for them (one specific niche). Hence, visitors of your website will consider this and put their faith in your website. This gives your business credibility and starts a new relationship based on thought leadership and trust.

4) Landing Pages Generate Data and Insights

When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are performing better than the rest.

5)Landing Pages Improve Brand Awareness

When designing a landing page, it is important that the landing page style, look, and feel is consistent with the content that links to it. A landing page with consistent branding is an extra way to improve brand awareness in marketing. This will benefit your business by enhancing the consistency of your branding across multiple forms of media, and giving users more opportunities to recognize and engage with your brand. 

Even though there are various strategies for improving website's SERP ranking, landing pages are emerging as consistent players when it comes to better user interaction. That's what makes them a permanent entry in the list of effective SEO techniques.  

website development brampton | Search Engine Optimization

SEO Vital Trends and Predictions  for better rankings in 2017

Search engine optimization is the art of designing, developing, modifying and coding Web pages so that they can achieve high rankings in the search results and converting high user traffic. Search engines rapidly change their ranking algorithms with the passage of time but SEO basics remain same throughout.

SEO Strategy

It is better to make a brief SEO strategy, work accordingly and in sequence, timely and goal driven. It is also important to keep update yourself about the latest ranking strategy and updates of search engines.

Keep an eye for a logical site structure 

 The important pages are reachable from the homepage and site pages are arranged in a logical tree-like structure. The names of your URLs reflect your site's structure as well as Internal links point to relevant pages and you should use breadcrumbs to facilitate navigations

Make Strides on content quality 

You need to create really useful, expert-level content and present it in the most engaging form possible. There is no recommended text content length. A page should include as many words as It is necessary to cover the topic or answer the question of a user.

Upgrade site speed

There are quite a few factors that can affect page loading speed. Statistically, the biggest mistakes site owners make that increase page load time are: using huge images, using large-volume multimedia or other heavy design elements that make the site as slow as a snail.

Make Fast buck on social signals      

Search engines favor websites with a strong social presence. Your Google+ posts or Tweets can make it to Google organic search results, which is a great opportunity to drive extra traffic. You attract social links and shares with viral content. You make it easy to share your content: make sure your pages have social buttons.

Review your SEO plan

Make sure your website mentions your business name, address, phone and that this information is consistent across all the listings.Optimize your Google My Business listing: correct category, photos, reviews are the priorities and also create incentives to get more affirmative reviews and citations across the web.