website development brampton | Search Engine Optimization brampton

Top video WordPress themes for Web development in 2017

It was rightly predicted that videos will be the future of Web design. Just imagine, a live streaming video giving all important info about your services and products in and visually alluring manner. Some viewers find videos to be more engaging than sliders. What's better is a responsive video theme that allows for altering video resolution as per the device. If you've worked with Usoftware in Brampton, you'll know that they're extensively utilising this trend in Website development. Here are some awesome video WordPress templates that work best in this scenario.

VideoBox

An incredible theme for WordPress, it's a response video theme with a sophisticated user interface. It has many customization options and supports video embeds from all major video sharing sites. Woocommerce support, automatic video thumbnail, multiple header options, carousel widget and a customizable home page are it's noted features.

Vidiho

Great for video logs or vlogs. It's a WordPress theme by cssigniter, designed for video blogs. Video slider displays your cutting edge HD videos and a blog magazine styled design to cleanly organize your video blogs. It lets you preview a video, embed videos from video sharing sites and easily customize menus. It's a responsive, retina ready Web template and makes for developing an impressive video blogging website.

The Motion

Great for video tutorials and video blogs. It supports a wide range of multimedia formats and has a sleek user interface. Comes with Woocommerce support, is responsive and easily customizable.

Video Zoom

It's another WordPress theme for multimedia websites. Developed by WPZOOM, it's compatible with JW player as well as has WordPress native video support so you can upload a video or embed from a third party source. Social profile widget in header is a wonderful addition. So is the responsive navigation feature which makes this version a cut above its previous version. The new 4.0 version has effective menu management, customizable layouts, options for customizing user interface and many more such features.

On Demand

This WordPress video theme by Press 75 is ideal for video blogging websites or video magazines. It lets you easily embed videos from third party video sharing websites. Its numerous features including responsive design, wide customization options through WordPress Customizer support, custom widgets, retina ready design, ad spaces etc, make it a fantastic video WordPress template.

Reel Story

It's a video portfolio theme that allows for stylish presentation of your videos. It's a powerful theme by ThemeFuse that let's you showcase your best work in HD. It focuses on finesse of presentation and that makes it ideal for video bloggers, professional videographers and film makers. It's main features include a responsive &retina ready design, customizable home page, video header, multiple layout options, drag and drop page builder, color picker, Google font integration, and many more.

Other noteworthy themes include Vivo Video by Templatic, Hollywood by RichWP, Video Series by Press 75, Clear & Clean Video by Rich WP and VideoNow by Happy Themes. All these video themes aim at making a Web design fully engrossing and fun to work with and look at.

website development brampton | Search Engine Optimization Brampton

What is the best use of landing pages for a business?

Landing pages are the be all and end all of new visitor acquisition. Landing pages can be lead generation or click through, depending upon the desired end result. Click through pages are being preferred over inbound ad link due to high conversion rates. Similarly, lead generation pages are too a common sighting. Their sole purpose is to collect visitor information to facilitate future interaction and online marketing.

Why Landing Pages are important?

Landing pages serve different purpose for different businesses. For a shopping cart, a click through page gives out info regarding a product and leads you to website home page or registration page. They become a good way of telling visitors about the latest addition in product line and any discount being offered. To really give your launch a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

Benefits of Landing Page

Landing Pages Directly Support Your Business Goals

One of the many advantages of landing pages is that it directly supports your business goals such as reaching a new niche market, promoting a new product, getting new customers, or closing more sales and allow you to measure success with relation to that goal. They become tools for direct B2C interaction.

High Conversion rates

Click through landing pages have higher conversion rates as compared to inbound ad links. Reason being they give out more information regarding a product whereas an ad has a limited scope regarding how much it tells. Visitors get to know just what they need to know in order to direct them to a product. This is known as your call to action.

Instant Credibility

Your landing page gives you credibility in the eyes of your visitors. This is because when you develop a landing page for your visitor, you tend to solve a problem for them (one specific niche). Hence, visitors of your website will consider this and put their faith in your website. This gives your business credibility and starts a new relationship based on thought leadership and trust.

4) Landing Pages Generate Data and Insights

When you link a landing page to a specific campaign, piece of content, action, or source, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are performing better than the rest.

5)Landing Pages Improve Brand Awareness

When designing a landing page, it is important that the landing page style, look, and feel is consistent with the content that links to it. A landing page with consistent branding is an extra way to improve brand awareness in marketing. This will benefit your business by enhancing the consistency of your branding across multiple forms of media, and giving users more opportunities to recognize and engage with your brand. 

Even though there are various strategies for improving website's SERP ranking, landing pages are emerging as consistent players when it comes to better user interaction. That's what makes them a permanent entry in the list of effective SEO techniques.  

website development brampton | Search Engine Optimization

SEO Vital Trends and Predictions  for better rankings in 2017

Search engine optimization is the art of designing, developing, modifying and coding Web pages so that they can achieve high rankings in the search results and converting high user traffic. Search engines rapidly change their ranking algorithms with the passage of time but SEO basics remain same throughout.

SEO Strategy

It is better to make a brief SEO strategy, work accordingly and in sequence, timely and goal driven. It is also important to keep update yourself about the latest ranking strategy and updates of search engines.

Keep an eye for a logical site structure 

 The important pages are reachable from the homepage and site pages are arranged in a logical tree-like structure. The names of your URLs reflect your site's structure as well as Internal links point to relevant pages and you should use breadcrumbs to facilitate navigations

Make Strides on content quality 

You need to create really useful, expert-level content and present it in the most engaging form possible. There is no recommended text content length. A page should include as many words as It is necessary to cover the topic or answer the question of a user.

Upgrade site speed

There are quite a few factors that can affect page loading speed. Statistically, the biggest mistakes site owners make that increase page load time are: using huge images, using large-volume multimedia or other heavy design elements that make the site as slow as a snail.

Make Fast buck on social signals      

Search engines favor websites with a strong social presence. Your Google+ posts or Tweets can make it to Google organic search results, which is a great opportunity to drive extra traffic. You attract social links and shares with viral content. You make it easy to share your content: make sure your pages have social buttons.

Review your SEO plan

Make sure your website mentions your business name, address, phone and that this information is consistent across all the listings.Optimize your Google My Business listing: correct category, photos, reviews are the priorities and also create incentives to get more affirmative reviews and citations across the web.