What is the best use of landing pages for a
business?
Landing pages are the be all and
end all of new visitor acquisition.
Landing pages can be lead generation or click through, depending upon the
desired end result. Click through pages are being preferred over inbound ad
link due to high conversion rates. Similarly,
lead generation pages are too a common sighting. Their sole purpose is to
collect visitor information to facilitate future interaction and online
marketing.
Why Landing Pages are important?
Landing pages serve different purpose
for different businesses. For a shopping cart, a click through page gives out
info regarding a product and leads you to website home page or registration
page. They become a good way of telling visitors about the latest addition in
product line and any discount being offered. To really give your launch a big
boost, you can use list segmentation and ad targeting to a variety of landing
pages designed for specific audiences.
Benefits of Landing Page
Landing Pages Directly Support Your Business
Goals
One of the many advantages of landing pages is that it directly supports
your business goals such as reaching a new niche market, promoting a new product,
getting new customers, or closing more sales and allow you to measure success
with relation to that goal. They become tools for direct B2C interaction.
High Conversion rates
Click through landing pages have higher conversion rates as compared to
inbound ad links. Reason being they give out more information regarding a
product whereas an ad has a limited scope regarding how much it tells. Visitors
get to know just what they need to know in order to direct them to a product. This
is known as your call to action.
Instant Credibility
Your landing page gives you
credibility in the eyes of your visitors. This is because when you develop a
landing page for your visitor, you tend to solve a problem for them (one
specific niche). Hence, visitors of your website will consider this and put
their faith in your website. This gives your business credibility and starts a
new relationship based on thought leadership and trust.
4) Landing Pages
Generate Data and Insights
When you link a landing page to a specific campaign, piece
of content, action, or source, you can see which channels are bringing in the
most leads, which topics and offerings are of most interest, or which campaigns
are performing better than the rest.
5)Landing Pages Improve Brand Awareness
When designing a landing page, it is important that the landing page
style, look, and feel is consistent with the content that links to it. A
landing page with consistent branding is an extra way to improve brand
awareness in marketing. This will benefit your business by enhancing the
consistency of your branding across multiple forms of media, and giving users
more opportunities to recognize and engage with your brand.
Even though there are various strategies for
improving website's SERP ranking, landing pages are emerging as consistent
players when it comes to better user interaction. That's what makes them a
permanent entry in the list of effective SEO techniques.
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