website development brampton | Search Engine Optimization

SEO Vital Trends and Predictions  for better rankings in 2017

Search engine optimization is the art of designing, developing, modifying and coding Web pages so that they can achieve high rankings in the search results and converting high user traffic. Search engines rapidly change their ranking algorithms with the passage of time but SEO basics remain same throughout.

SEO Strategy

It is better to make a brief SEO strategy, work accordingly and in sequence, timely and goal driven. It is also important to keep update yourself about the latest ranking strategy and updates of search engines.

Keep an eye for a logical site structure 

 The important pages are reachable from the homepage and site pages are arranged in a logical tree-like structure. The names of your URLs reflect your site's structure as well as Internal links point to relevant pages and you should use breadcrumbs to facilitate navigations

Make Strides on content quality 

You need to create really useful, expert-level content and present it in the most engaging form possible. There is no recommended text content length. A page should include as many words as It is necessary to cover the topic or answer the question of a user.

Upgrade site speed

There are quite a few factors that can affect page loading speed. Statistically, the biggest mistakes site owners make that increase page load time are: using huge images, using large-volume multimedia or other heavy design elements that make the site as slow as a snail.

Make Fast buck on social signals      

Search engines favor websites with a strong social presence. Your Google+ posts or Tweets can make it to Google organic search results, which is a great opportunity to drive extra traffic. You attract social links and shares with viral content. You make it easy to share your content: make sure your pages have social buttons.

Review your SEO plan

Make sure your website mentions your business name, address, phone and that this information is consistent across all the listings.Optimize your Google My Business listing: correct category, photos, reviews are the priorities and also create incentives to get more affirmative reviews and citations across the web.